THE HUMANE SOCIETY PUTS PRESSURE ON COSTCO TO SUPPORT A MORE HUMANE SOURCE FOR THEIR EGG SUPPLY.
Humane Society wanted our help to put pressure on Costco to put an end to the sale of battery caged eggs in their stores. To help people relate to this cause, we built an apartment in New York equivalant in scale to the living conditions these hens endure and showed it to unsuspecting renters. The video promoted a website where people could take action. The site was up for less than 24 hours and went viral on places like Fast Company until Costco called and asked us to take it down.