Finish Jet Dry:
Skip Drying

Skip drying your dishes by hand, and unload them directly into your cabinet with Finish Jet Dry.


It's 2018, you can skip ads. You can probably find a short cut around anything if you were so motivated. Why not skip drying also and get back to scrolling through facebook.

Having this video appear on youtube where the skip button is so native really helped pay off the narrative. Users could actually skip the mundane act of drying if they so pleased.

Winter Wonder Steak

Agency: Rokkan

Art Director: Brad Kranjec
Copywriter: Amanda Caldari
Creative Director: Jeff Samson