Cadillac:
Pioneers

To launch Cadillac's new concept car we created a digital timeline to show how the car had been inspired by past and present.

DIGITAL

Cadillacs new concept car, Escala, was the first concept car Cadillac created that was actually scheduled to be released to the public. Unlike other concept cars, the design functions were based in practicality. The cars design drew inspiration from past and present models to create something truly unique.

Cadillac:
Escala

Agency: Rokkan

Art Director: Brad Kranjec
Copywriter: Tommy Dudley
Creative Director: Noel Nickols